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The Next Gen cars will sound a bit different on track, but they'll look like what's being sold to the publicĬompared with the current Gen-6 car, Wilson said the Next Gen car will sound a little different on track because the exhaust routing is different. So we’re we’re confident that not only will these cars, again, look great, but from a safety perspective, there are definitely going to be a step forward for the industry.” “There’s also some foam inserts between the chassis nose/tail, not dissimilar to to some of the production cars. And while the current car has some foam inserts to absorb an impact, the new one will have even more. In addition to moving the seat, the Next Gen car will have additional roll bars, making the roll cage “more robust,” he added. DON DODGE ON THE NEXT BIG THING DRIVER“But certainly what we’ve come to learn, and what’s pretty intuitive, is if you can get the driver into into the middle, that’s even better.” “If you go back to the ’60s, that means the driver was clearly in the driver’s seat on the left side of the car,” Wilson said. DON DODGE ON THE NEXT BIG THING DRIVERSTo start, drivers will be positioned closer to the center of the car. And the Next Gen car features several safety enhancements. NASCAR says it’s always looking for ways to make its cars safer, whether that’s in response to terrifying wrecks or not. The Next Gen car is very, nearly complete Here are six things NASCAR fans should know about the new car. In February, NASCAR announced the development of the Next Gen car was complete, and teams are expected to be able to begin building their new cars in the coming weeks. “I don’t want to use the word ‘steroids’ – it’s just the car is more effective, and the car is more sensitive to changes and to feel. “It accelerates quick, it stops quicker, it turns quicker, it’s nimble,” Kurt Busch said after testing the car at Charlotte Motor Speedway in November. And, of course, this car is supposed to intensify the quality of racing. The development of the Next Gen car has been a collaborative effort between NASCAR and its manufacturers, and it’s designed to be more cost effective for teams, to be safer for drivers and to more closely resemble the products sold to the general public, compared with the current Generation 6 car. DON DODGE ON THE NEXT BIG THING SERIESPushed back a year because of the global COVID-19 pandemic, the car is set to make its NASCAR Cup Series debut with the 2022 season-opening Daytona 500. All Rights Reserved.After years of planning, production and anticipation, NASCAR and its manufacturers - Toyota, Chevrolet and Ford - unveiled their Next Gen car on Wednesday. And, of course, you might want to keep your browser turned to WSJ.com for the latest reporting on the talks.Ĭopyright ©2022 Dow Jones & Company, Inc. Still, it's worth checking out the rest of Dodge's reasoning, and you might want to click here to see the column of Larry Dignan to which Dodge was responding. Also, he suggests that the numbers used by Dodge are too low, as DoubleClick's revenue is expected to hit $330 million this year. DoubleClick has technology and presence in the ad arena useful to Microsoft. Of course, as Deal Journal colleague Rob Guth reminds us, Microsoft's flagging efforts to stay in step with online ad growth could spur it to spend - even if some analysis finds $2 billion high. Still, his points are worth paying attention to. He did say that were such a deal being discussed it wouldn't be in an area where he had a voice in shaping the decisions. He didn't confirm talks with DoubleClick. Now when Deal Journal contacted him Dodge stressed that his is a personal blog and not intended in any way to speak for the company. So, H&F wants 20 times revenues for DoubleClick? Maybe 20 times earnings would make sense, but 20 times revenues? You have got to be kidding? Presumably the rest of the revenue came from businesses that were divested. DoubleClick had about $150M in revenue last year with about $100M coming from ad placement. The revenue multiples don't make sense either. And they want to sell it for $2 billion? Ya, right. Since then, according the WSJ, they have divested two divisions of the company for $525M, leaving a net investment of about $600 million. Hellman & Friedman acquired DoubleClick a little over a year ago for $1.1 Billion. Third, as ClickZ points out, AOL, DoubleClick's largest customer, is likely to leave if a competitor like Microsoft buys them.įourth, a fellow Microsoft employee just pointed out to me that, DoubleClick's DART system has an enormous collection of cookie and clickstream data on its customers that could raise competitive and privacy concerns. ![]()
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